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Venture / Community Platform

Spread Stoke

A community-driven outdoor media platform built around contributor stories, athlete relationships, brand partnerships, and a shared love of active life outside.

Spread Stoke hats displayed at an outdoor event booth
Spread Stoke Pass It Forward contest graphic
Spread Stoke article page showing outdoor storytelling and author profile
Spread Stoke event booth with screens, hats, and branded banner
Spread Stoke brand collage with outdoor imagery and logo
Spread Stoke post grid with adventure stories and outdoor photography
Spread Stoke story contest graphic about overcoming obstacles
Spread Stoke Sustainable Stoke campaign graphic with custom ski poles
Spread Stoke homepage with outdoor stories and contributor features
Role

Co-Founder & Community Manager

Years

2013 - 2017

Focus

Partnerships, content strategy, community growth

What I Built

Spread Stoke was early practice in turning community energy into a platform. I helped shape the voice, build contributor and athlete relationships, develop brand partnerships, and create storytelling campaigns that made outdoor culture feel participatory.

  • Built partnerships with outdoor brands, athletes, and aligned organizations.
  • Developed campaigns and storytelling initiatives around outdoor culture and place.
  • Led social and content strategy to grow audience engagement.
  • Supported community management, contributor coordination, and platform growth.

Capabilities Shown

Community Engagement Partnerships Brand Strategy Communications Content Strategy Project Management